At 4RG we have been wondering about how to communicate with people who are not already engaged in the climate change issue. This short animated video provides an idea – don’t talk, listen. It’s hard, but bombarding people with facts doesn’t change minds. Ask questions and listen.
We hope that this approach can help nudge people from the doubtful towards the concerned and alarmed side of the Six Americas depicted in the graphic. We believe politicians will not take the bold actions required until there are enough voters who care.
After you watch the film see if you can put some of its ideas into practice.
To learn more about communicating to different audiences visit the Yale Program on Climate Change Communication.