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originally published by

National Observer

New truth-in-advertising rules requiring that a company’s commitments to climate action be accurate have set off a firestorm in Canada’s oil and gas industry, triggering some of the largest fossil fuel giants to scrub their websites and issue legal notices backtracking on previous claims.

Amendments to the Competition Act to crack down on greenwashing officially became law on Thursday. The changes give Competition Bureau commissioner Matthew Boswell more power to investigate false and misleading claims about a company’s environmental performance.